The $1.6B Distraction: A 3-Part Framework for What Actually Matters
Compass just bought Anywhere. And everyone is asking the wrong question. Here’s how to focus on the signal—and use AI to build an untouchable business.
The news is out.
Compass buys Anywhere.
A $1.6 billion deal. And the industry is buzzing.
I’ve gotten dozens of texts.
"What does this mean?"
"Is this good for us?"
"What happens to my business now?"
These are normal questions.
But they are the wrong questions.
Hear me out.
What happens in a corporate boardroom in New York has almost ZERO impact on what you do tomorrow morning to grow your business.
It’s a distraction. It's noise.
The real question isn’t “What does this merger mean for me?”
The real question is:
“Is my business built on a rock I control, or on the sand of someone else’s brand?”
This news got me thinking… deeply. About what an entrepreneur can actually control. It boils down to a simple, powerful framework.
Let’s call it the CEO Control Framework.
It has 3 parts.
And your entire business depends on them. Not on your brokerage.
🎤 Pillar 1: The Microphone (Your Brand)
Your brokerage doesn't own your voice.
Your brokerage doesn't own your story.
Your brokerage doesn't own your reputation in the community.
You do.
The Microphone is the system you use to broadcast your message to the world. A logo on your business card doesn’t build trust. YOU build trust. Focus on turning up the volume on your own microphone. The boardroom can’t touch that.
⚡️ AI Power-Up: Your Unfair Advantage
EASY MODE: Nail Your Brand One-Liner
Your brand needs a simple, powerful sentence. Use this conversational prompt to have AI help you build it.
Prompt: "I want you to help me create my brand's one-liner using the 'Problem, Solution, Result' framework. To do this, I need you to act as a world-class brand strategist and ask me a series of questions, one at a time. First, ask me about the primary problem my ideal client faces. Once I answer, ask me about the unique solution I provide. After I answer that, ask me about the tangible result or transformation my client experiences. Once you have all three answers, combine them into a clear, concise, and powerful one-liner for my brand."
ADVANCED MODE: Build Your Content Machine
This prompt creates the foundational document for all of your content, ensuring your brand voice is consistent and powerful everywhere.
Prompt: "Act as my fractional Chief Marketing Officer. I want to build a powerful personal brand. Your task is to create a comprehensive 'Brand Voice & Content Pillar' document for me. Ask me up to 10 questions about my personality, my values, my target audience, and my business goals. Based on my answers, deliver a guide that defines my Brand Voice (e.g., witty, empathetic, authoritative) and outlines 3-5 core Content Pillars (the key topics I should always talk about) with examples for each."
Pillar 2: The Magnet (Your Pipeline)
Who owns your leads?
If you say "my brokerage," you have a problem.
The Magnet is your system for attracting clients directly to YOU. It’s the engine that fills your pipeline, independent of any corporate entity. When you are the magnet, it doesn’t matter what sign is in the yard. They are coming for you.
⚡️ AI Power-Up: Your Unfair Advantage
EASY MODE: Find Your Goldmine
Stop guessing where your business comes from. Use AI to analyze the data and find the truth.
Prompt: "I am a [real estate agent/entrepreneur]. I'm going to provide you with a list of my closed transactions from the last 12 months, including the lead source for each one. Your job is to analyze this data and tell me, with certainty, what my #1 and #2 lead generation sources are based on this data. Present the result as a simple percentage of my total business."
ADVANCED MODE: Drill for More Gold
Once you know where the gold is, you drill. This prompt creates a focused plan to double down on what’s already working.
Prompt: "My #1 lead source is [Insert your #1 source from the prompt above]. Act as an expert marketing strategist. Create a detailed, 14-day 'Lead Generation Blitz' plan for me to double down on this one channel. The plan should be aggressive and include specific daily actions, content ideas, and scripts I can use to maximize my lead flow from this source over the next two weeks."
Pillar 3: The Megaphone (Your Experience)
The fastest way to grow your business?
Is to turn one client into ten.
The Megaphone is the world-class, unforgettable experience you deliver that makes people SHOUT your name from the rooftops. A billion-dollar deal can’t create a client experience that feels personal, genuine, and remarkable. Only you can.
First, you must understand the Golden Moment. It’s that point in a transaction where your client thinks, "Wow, they are CRUSHING it for me." It’s a moment of maximum goodwill. Your job is to capture that lightning in a bottle.
⚡️ AI Power-Up: Your Unfair Advantage
EASY MODE: Systematize Your Updates
A huge part of a great experience is great communication. Use this to create a template that makes your clients feel informed and cared for every single week.
Prompt: "Create a weekly client update email template for my real estate business. The tone should be confident, reassuring, and proactive. The template should have sections for: 1) What we accomplished this past week, 2) What to expect in the week ahead, and 3) A personal note of encouragement. Make it easy to fill in the blanks each week."
ADVANCED MODE: Build the One-Click Review Machine
This is the ultimate leverage. Decrease friction to zero and turn Golden Moments into 5-star reviews.
Go to a tool like Replit (a platform where you can easily build simple apps and websites). Your goal is to create a single landing page with a simple form. The page is your "Review Capture" site. When a client has a Golden Moment, you send them the link.
They type one or two simple sentences about their experience (e.g., "Chris sold our house in a weekend, it was amazing!").
The AI Hack: That text is sent to an AI model with a prompt that says: "Expand the following client sentiment into an SEO-optimized, 5-star review that mentions [Your Name] and [Your City]. Make it sound authentic and enthusiastic."
The AI instantly writes the perfect review and displays it on the screen.
Below the generated review are three buttons: "Post to Google," "Post to Zillow," "Post to Yelp."
With one click, your client can post a perfect, AI-generated review based on their real feelings. You have collapsed the time and effort it takes to get a review from 30 minutes to 30 seconds.
The Real Work Is Your Work
Look. The Compass and Anywhere deal is big news.
But it’s their game. Not yours.
Stop watching their chess match and start focusing on your own board.
Focus on your Microphone, your Magnet, and your Megaphone.
And use the AI power-ups to do it faster and better than anyone else.
Because when you control those three things, you’re not just an agent.
You’re the CEO.
And the CEO always wins 🤓