The Currency of Time
AI can give you more of it. Here’s the counterintuitive strategy to invest it for exponential returns in your life and business.
Let’s talk about the one asset you can’t buy more of.
It’s not leads. It’s not talent. It’s not a bigger office.
It’s time.
And most of us are burning it like it’s a renewable resource. We’re in a constant state of being busy… but are we being productive? Are we moving the needle?
Or are we just stuck in the weeds, answering the same emails, writing the same reports, doing the tasks that make us feel productive but don’t actually produce anything of value?
Listen. This is the trap. This is where businesses go to die.
Your New Secret Weapon Isn't What You Think
Everyone is talking about AI.
They’re talking about it like it’s a tool to write better copy or analyze data faster. And they’re not wrong. It does that.
But that’s Level 1 thinking. That’s playing checkers.
The real key to unlocking your success, the reason you should be obsessed with artificial intelligence, is because it’s not a productivity tool.
It’s a time machine.
It gives you back hours in your day. It automates the mundane, the repetitive, the $10/hour tasks that are currently stealing your focus and energy.
The question isn't if AI can save you time. The question is: What will you do with the time you get back?
The Flywheel Effect: Where the Real ROI Hides
This is where we start playing chess.
Most people take the time they get back from AI and pour it right back into the business. More emails. More meetings. More work.
That’s a fatal mistake.
You’re missing the entire point. The goal isn’t to work more. It’s to win more.
And winning starts with YOU.
Imagine this. What if you took those 2, 3, maybe 5 hours AI just handed you back each week and invested them here:
Meditation: 20 minutes of quiet. To clear the noise. To hear yourself think.
Fitness: A real workout. Not a rushed jog. Something that pushes you and floods your brain with energy.
Nutrition: Time to actually plan and eat a meal that fuels you, instead of grabbing whatever is fast.
Laughter: Real, genuine connection with the people you love. Being present with your kids. Having a conversation that isn’t about work.
You think this is “soft stuff”? This is the whole game.
When you invest in yourself, something incredible happens. You show up differently.
You walk into a meeting and you’re not just physically there; you are present. You’re not thinking about the 50 emails in your inbox. You’re listening. You’re connecting. Your conversations are sharper. Your ideas are clearer. Your decisions are better.
And because you’re operating at a higher level, your business works better. Your team is more engaged. Your clients feel the difference.
And what does a better-running business give you?
More time.
You see it? That’s the flywheel.
A better YOU creates a better BUSINESS. A better BUSINESS gives you back more TIME. More TIME allows you to invest in a better YOU.
It spins faster and faster.
Your energy creates momentum.
Your presence creates profit.
This is how you build an empire—not by outworking everyone, but by out-recovering, out-thinking, and out-connecting them.
Stop thinking of AI as a way to do more work. Start using it as a tool to do more living.
Because a better life is the ultimate competitive advantage.
Now go get your time back.
Always in your corner - Drew